Introduction

Not every great idea belongs in a book. And not every product needs a box.
When businesses come to us with new concepts — a school program, a training course, a toy set, or even a promotional product — they often ask:

“Should we print this as a book, or build it into a kit?”

The right choice depends on how your audience will use the content, how you plan to sell it, and what kind of impression you want to make. Let’s break it down.